What Is Alt Text In WordPress?

What is alt text used for?

Alternative (Alt) Text is meant to convey the “why” of the image as it relates to the content of a document or webpage. It is read aloud to users by screen reader software, and it is indexed by search engines. It also displays on the page if the image fails to load, as in this example of a missing image.

What is alt text in SEO?

‘Alt text’ is a contraction of ‘alternative text’. It’s a short written description of an image, which makes sense of that image when it can’t be viewed for some reason. Well-written alt text is important to your website’s accessibility, and its search engine optimisation (SEO). Accessibility.

Is alt text important?

Additionally, alt text is important to provide contextual relevance about the page where the image resides. When you use an optimized alt attribute with a target keyword, it gives your page a relevance boost. The content of the alt text is a helpful signal for search engines to understand what your page is all about.

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What is an alt text statement?

Alternative text, or alt text, is a short description of an image that users will not typically see unless they use an assistive technology or the image does not load on the page. If you have an image with a caption on it, you should remove the caption from the image and provide the caption through Drupal or HTML.

How do I read alt text?

How to check if an image has alt text on a web page by inspecting it

  1. On a webpage, right-click the photo you want to see the alt text for.
  2. In the menu that appears, choose to inspect the HTML. In Chrome or Firefox, select “Inspect.” For Edge, choose “Inspect Element.”
  3. A pane displaying HTML should appear.

What should be in an alt tag?

While ALT tags need to be descriptive, they also need to be brief. They should not be full sentences or paragraphs. With a limit of about 125 characters, an ALT tag should provide enough detail for users and search engines to relate the image to the context of the page.

Does Alt text help SEO?

How Does Alt Text Impact SEO? Fundamentally, the purpose of alt text is to improve accessibility by describing what an image is showing to visitors who do not have the ability to see them. However, it also helps search engine crawlers and so improves SEO.

What is alt text for accessibility?

About ALT Text ALT text refers to invisible description of images which are read aloud to blind users on a screen reader. If no ALT text is provided, then a screen reader would only be able to say “IMAGE” or perhaps provide a file name.

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What does the alt do in HTML?

Purpose. The ALT text adds a text description to an image on a Web page, and should be used for all images, graphical bullets, and graphical horizontal rules. ALT text is accessed by screen reader users to provide them with a text equivalent of images.

What should image alt text say?

Image Alt Text Best Practices

  • Describe the image, and be specific.
  • Add context that relates to the topic of the page.
  • Keep your alt text fewer than 125 characters.
  • Don’t start alt text with “picture of” or “Image of” Jump right into the image’s description.
  • Use your keywords, but sparingly.

How do I add alt text to an image?

To add alt text to a picture, shape, chart, or SmartArt graphic, right-click on the object and choose Format Picture. In the Format Picture panel, choose the Layout and Properties icon. Then choose Alt Text. Add a title for your object, then a description.

What is the difference between alt text and description?

Alt text gives the user the most important information while image descriptions provide further detail. For example, alt text tells someone that there’s a puddle on the floor, and image description tells someone that the puddle on the floor is in the middle of the floor and it’s orange juice.

When should you not use alt text?

Including alt text for decorative images or items Decorative items such as dividers or design items that don’t provide additional context or content don’t need alt text. They don’t add to the information a user needs and they make little sense, or are unnecessary, when read with a screen reader.

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How do I alt text a button?

The Do’s and Don’t’s of Writing Alt Text

  1. DO be accurate and effective.
  2. DON’T flood it with the descriptions and detail.
  3. DO use longdesc=””
  4. DON’T include “image of,” “picture of,” etc.
  5. DO include keywords.
  6. DON’T forget about the buttons.

How do you hyperlink alt text?

In order for a link to be readable by screen reader users links must all contain either plain text, or in the case of a linked image, alt text describing where the link goes. If the linked image contains text, a good general rule is to make the alt text the same, or similar to the text in the image.

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